Tuesday, November 29, 2022

Spurs in discussions with trillion dollar company over stadium naming rights deal

Spurs in discussions with trillion dollar company over stadium naming rights deal

According to  The Athletic, Tottenham Hotspur and Google have discussed naming rights for the Tottenham Hotspur Stadium.

Despite the fact that the stadium opened in 2019, Spurs chairman Daniel Levy previously stated that he would only agree to a deal if it was the right partner for the venue (Football.London)

Tottenham has just completed the second leg of their annual NFL double header in north London, adding to the stadium’s global appeal.

Last year, Football.London reported that Levy was looking for more than £250 million to sign on the dotted line in order to compete with other world-record stadium deals.

Alphabet, the parent company of Google and its subsidiaries, has a market capitalization of more than $1.5 trillion US (Forbes).

After Social Finance agreed to a £327 million deal over a 20-year period, the home of the Los Angeles Rams and Chargers was christened the SoFi Stadium.

In June of last year, Levy hired former NFL executive Todd Klein to help them find a lucrative naming rights partner for their stadium.

Klein, a former Miami Dolphins player, assisted the Florida-based American football team in securing an 18-year naming rights deal with Hard Rock for a reported £180 million (Daily Mail).

Spurs in discussions with trillion dollar company over stadium naming rights deal

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