LeBron James makes ‘lifetime’ FSG and John Henry decision that could impact Liverpool investment
LeBron James has been associated with Fenway Sports Group since 2011 and his financial influence has resulted in a greater level of engagement with the corporation.
This has led him to make a significant choice about his involvement with the multinational sports holding conglomerate.
According to Sportico, he has now raised his shareholding in Fenway Sports Group.
As reported by Sportico: ‘@KingJames has increased his equity in Fenway Sports Group.
‘James and business partner Maverick Carter have extended their longstanding strategic partnership with FSG into a lifetime deal’.
As part of the agreement, James, and co-founder of LRMR Ventures Maverick Carter, will receive additional equity in FSM’s parent company Fenway Sports Group (FSG).
— Sportico (@Sportico) March 10, 2023
James and Carter became members of FSG’s ownership group in 2021. https://t.co/XEKzNnsZLJ pic.twitter.com/7Anx9z5Ls5
Since Nike became the official kit provider for Liverpool, the basketball star has shown more interest in the club. He has even modeled Liverpool kits and created his own merchandise for the team.
With his recent “lifetime” agreement with the owners and increased equity, it’s highly likely that his involvement and interest in the club will continue to grow, leading to more opportunities for merchandise in the future.
It’s widely known that John Henry, the owner of Liverpool, is seeking investment for the club.
While the NBA’s all-time leading scorer won’t be solely responsible for funding any potential transfer fees for players like Jude Bellingham, his increased investment could mean more funds available for Jurgen Klopp’s team.
It appears that an increased investment from the LA Lakers star and the resulting merchandise opportunities would be beneficial for The Reds team on multiple fronts.
LeBron James makes ‘lifetime’ FSG and John Henry decision that could impact Liverpool investment
