Chelsea ‘in talks’ for mega £120m deal to unravel exceptional Todd Boehly problem
Reports suggest that Allianz is one of the companies vying to become Chelsea Football Club’s primary shirt sponsor as the current sponsorship deal with Three is due to expire at the end of the season.
Chelsea had initially hoped to secure a new sponsorship deal earlier due to the financial significance of the matter, but there is now renewed hope that an announcement will be made within the next six weeks.
This follows Three’s decision not to extend their three-year agreement with the club.
After the start of Russia’s invasion of Ukraine last year, Three faced criticism from fans for their response to Chelsea Football Club’s association with its former owner, Roman Abramovich.
As a result of the UK government’s sanctions against Abramovich, the sponsor suspended the deal, which caused a backlash from supporters.
Fans were unhappy with Three’s response when they requested that branding be removed from the kit and advertisements around Stamford Bridge during a time of great uncertainty surrounding Roman Abramovich’s association with the club.
This request was made midway through the original sponsorship deal, and no further extension has been announced since Three suspended the agreement.
In addition, digital asset platform WhaleFin also had to withdraw from a deal that would have made them the shirt sleeve sponsor. However, according to Sky News, there are currently positive discussions taking place regarding German financial service company, Allianz, becoming the next major sponsor.
The sponsorship deal with Three is valued at approximately £40 million per year, with a total of £120 million across the entire agreement, and there were expectations of securing an even more lucrative deal with the new sponsor.
However, this possibility is now in doubt due to Chelsea Football Club’s poor season, which makes it highly improbable for the team to qualify for European football. This could make it more challenging to negotiate a higher sponsorship figure with the other groups involved, although none of them have been identified.
According to football.london, Chelsea has declined to comment on the report, while Allianz has stated that “this is not an imminent deal for us.”
Chelsea ‘in talks’ for mega £120m deal to unravel exceptional Todd Boehly problem
