Blow to Manchester United as training kit sponsorship company frets as a result of the protests against the Glazers.
According to an independent report from Jamie Jackson of the Guardian, The Red Devils have lost a training kit sponsorship deal worth £200mdue to the demonstrations against the Glazers.
The Guardian have learned through sister publication the Observer that the Manchester-based The Hut Group (THG) were worried about boycotts upon the club’s commercial partners from supporters.
It’s reckoned that the club’s managing director, Richard Arnold, was told that THG had drawn out of the deal on Friday, the agreement was due to commence on July 1.
The Guardian record that the branding of Myprotein, who are a firm owned by THG, were set to see their branding surface on the club’s training kit, replacing AON as sponsors of the Carrington training ground.
A large number of United fans assailed onto the Old Trafford pitch last Sunday, which eventually led to the adjournment of the clash against main rivals Liverpool.
The Glazer ownership were already scowled upon by the supporters owing to some debts they’ve left on the club for their own gain and a lack of investment in recent years.
They are now verified villains by almost all of the fanbase after the resolution to sign the club up to the European Super League, risking the Red Devils’ glorious history for financial profit.
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The Guardian report that THG were ‘taken aback’ by the resentment that the club’s commercial partners suffered, an unidentified fan group have also started a ‘NOTAPENNYMORE’ campaign against them.
It’s added that an open letter was written to fans, appealing to them not to purchase the products of kit manufacturer Adidas, watchmaker TAG Heuer and chocolate kings Cadbury.
With United’s deal with AON lapsing on June 30, the club now faces a critical race against time to put another deal in place, which may not be of a similar value to the one recommended by THG and Myprotein.
Hitting the club’s ownership where it really hurts, their pockets could spark any much-needed reforms, but it could lead to some huge losses in the short term.
Ole Gunnar Solskjaer will be expecting that an alternative deal of the same value could be found, if not, the financial loss could trickle down throughout the club and risk transfer and wage budgets, or even worse – staff could be put at risk.
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